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October 2025 – Present: Member of the Committee for Excellence in Teaching and Learning, Faculty of Business Administration, University of Tabuk, Saudi Arabia.
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September 2025 - Present: Director of Case Study Center, Faculty of Business Administration, University of Tabuk, Saudi Arabia.
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September 2025 - Present: Head of Scientific Committee, Department of Marketing, Faculty of Business Administration, University of Tabuk, Saudi Arabia.
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May 2025 – Present: Member of the AACSB committee, Faculty of Business Administration, University of Tabuk, Saudi Arabia.
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January - August 2025: Director of Strategic Planning Unit, Faculty of Business Administration, University of Tabuk, Saudi Arabia.
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August - December 2024: Director of Academic Advising Unit, Faculty of Business Administration, University of Tabuk, Saudi Arabia.
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October 2023: Member of Scientific Committee, Program and Curriculum Committee, Graduate Studies Committee, Quality Assurance & Accreditation Committee, Department of Marketing, Faculty of Business Administration, University of Tabuk, Saudi Arabia.
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February 2012- August 2023: Lebanese International University, Yemen.
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July 2009- December 2009: Teaching Assistant, Faculty of Management, UTM, Johor, Malaysia.
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November 2002- December 2005: Teaching Assistant, Faculty of Administrative Sciences, Taiz University.
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August 2002- November 2002: Marketing specialist, Yemen Company for Ghee & Soap Industry.
PhD in Management
University of Technology, Malaysia (UTM), QS Ranking: 153
July 2007- May 2010
Area of specialization: Strategic Marketing
Master of Technology Management
University of Technology, Malaysia (UTM), QS Ranking: 153
December 2005- June 2007
Area of specialization: Services Marketing
Bachelor of Marketing
Yarmouk University, Jordan, QS Ranking: 851-900
September 1998- June 2002
Honors: 2nd class rank
| Day | Course | Time |
|---|---|---|
| Sunday & Tuesday | Enterpreneurial Marketing | 08:00 - 09:30 |
| Sunday & Tuesday | Tourism Marketing | 09:30 - 11:00 |
| Monday & Wednesday | Services Marketing | 08:00 - 09:30 |
| Monday & Wednesday | Strategic Marketing | 09:30 - 11:00 |
An extended theory of green purchase behaviour: the gap between intended and actual behaviour
Business strategies and organizational performance: Unveiling the mediating role of competitive advantage
Driving the Circular Economy in Saudi Arabia: A Comprehensive Model of Critical Success Factors and the Moderating Role of Knowledge and Enterprise Size in Achieving Vision 2030 Sustainability Goals
Integrating Consumer Behavior into the Circular Economy a Proposed Multidimensional Scale
Strategic leadership practices and organisational performance at healthcare organisations: the mediating role of crisis management
Unraveling Corporate Sustainability: Drivers and Impact on Organizational Performance in SMEs
AI for sustainability: examining how personalized content drives sustainable consumer behavior in emerging Middle Eastern markets
Unleashing sustainable entrepreneurship through innovation: the roles of talent development and the entrepreneurial ecosystem in Saudi Arabia
Enabling Digital Transformation: Factors Influencing Continuance Intention and Use of Digital Government Services in Saudi Arabia
Promoting Sustainability Through AI Chatbots: The Role of Trust and Engagement in Shaping Consumer Behavior
