NOOR AZIMIN BINTI ZAINOL
I am an Associate Professor in the College of Tourism and Hospitality, University of Tabuk starting from February 2023 Prior to this, I served as an Associate Professor in the School of Tourism, Hospitality and Event Management Universiti Utara Malaysia for 22 years I teach Hospitality and Tourism management courses for Diploma, Bachelor Level, and postgraduate level (Masters) I have published in various internationally, peer-reviewed journals, book chapters and books, while also had presented in numerous international conferences I also supervise postgraduate students, examiners for various Phd and Masters Viva voce examinations and served as the editorial board in a few international journals and external advisors for bachelor programs. I enjoy teaching and aim is to share my knowledge with others via possible research, publication and consultation collaborations and promote positive teaching and learning environment to assist in developing future leaders in the field of tourism and hospitality.
Resume
Study Schedule
Research And Literature
Research Projects
Awards
Experience and administrative positions
- Associate Professor at the College of Tourism and Hospitality, University of Tabuk (Feb 2023-ongoing)
- Hospitality Program Coordinator at the College of Tourism and Hospitality, University of Tabuk (Feb 2023-ongoing)
- Head of the Exam Review and Follow Up Committee, College of Tourism and Hospitality Management, University of Tabuk, (February 2024 - ongoing)
- Head of the Training Committee, College of Tourism and Hospitality Management, University of Tabuk, (February 2024 - ongoing)
- Members in the Quality Committee at the College of Tourism and Hospitality Management, University of Tabuk, (February 2024 - ongoing)
- Associate Professor at the School of Tourism, Hospitality & Event Management, Universiti Utara Malaysia, Malaysia (2019-2023)
- (2017-2018) Director, Ghazali Shafiee Executive Enhancement Programme, Universiti Utara Malaysia
- Head of Department cum Postgraduate Coordinator of School of Tourism, Hospitality and Event Management, Universiti Utara Malaysia (2011-2014)
- 2018 - 2022 Universiti Utara Malaysia Fellow Researcher Langkawi International Tourism and Hospitality Centre of Excellence (LITH)U
- (2021-2022) Associate Research Fellow Economics and Financial Policy Institute (EcoFi) UUM
- (2022)Keynote Speaker for for International Seminar on Halal Tourism and Hospitality (ISHTaH) Sultan Sharif Ali Islamic University (UNISSA), Brunei, Keynote Paper Title: Enchancing Muslim Travellers Experience: Let’s Get Ready
- Consultant for Northern Corridor Economic Region Malaysia – The Impact of COVID19 on Business and Hosueholds in the Northern Area of Malaysia , Malaysian Government (2020-2021)-
- Guest Speaker and Trainer for the Datai Investing in People - Advanced Certificate of Excellence for Executives in Hospitality Management’ (The Datai Langkawi) (Hospitality managemnt) 2022
- Programme Academic Advisor and External Examiner for Diploma and Bachelor Degree for Hospitality Management Programme for University of Wolonggong - Kolej Damansara Utama UOW KDU Penang Malaysia (2014 – ongoing)
- External examination moderator Diploma in Hotel Management for INTI College Subang, Malaysia (2012 – 2016)
- Interviewer Panel for Ministry of Higher Education Malaysia, Federal Training Prize Program for Postgraduate Studies (2021-2022)
- Senior Technical Editor for International Journal of Entrepreneurship and Management Practices (IJEMP) - eISSN: 2600-8750 (2018 – ongoing)
- Editorial Board for International Journal of Entrepreneurship and Management Practices (IJEMP) - eISSN: 2600-8750 (2019-ongoing)
- ISO 9000 Internal Auditor for Universiti Utara Malaysia (2011 – 2014)
- Chairperson for Research Committee for School of Tourism, Hospitality and Event management, UUM (2020-2022)
- Coordinator Collaboration Programme UUM – International Innovative College, Subang, Malaysia (2017-2022)
- Associate Fellow Researcher, Institute of Halal Management UUM (2019 -2020)
- Assistant Sales Manager, Cinta Sayang Resort, Sg Petani, Kedah, Malaysia (1997 – 2000)
- Sales Executive, Bertam Golf Resort, Penang, Malaysia (August 1997 - Oct 1997)
- Trainer for Hospitality Service Delivery Programme for Homestay Operators, organized by the Ministry of Agriculture and Penang Homestay Association, Malaysia (Dec 2010 & July 2011)
- Guest speaker for Kolej Universiti Tunku Abdul Rahman, Perak Campus, Malaysia (2017-2020)
- Program Academic Advisor for Master in Hospitality Management Program for Tunku Abdul Rahman University College, Subang (2015 -2021)
- Researcher for Muslim Friendly Accomodation Project with Malaysia Budget Hotels Association (MyBHA) 2019-ongoing
- Trainer for Advanced International Tourism Management Certificate, Politeknik Ibrahim Sultan, Johor, Malaysia (2014)
- , University of Tabuk, (2023-2024) Department Coordinator, College of Tourism and Hospitality
- , University of Tabuk, (2024 - ongoing) Hospitality Program Coordinator, College of Tourism and Hospitality
Qualifications
- PhD in Hospitality Management (University of Surrey, United Kingdom) 2010
- Master in International Tourism and Hospitality Management (Griffith University, Australia), 2003
- Bach in Business Administration (Hons) - Tourism & Hospitality Management, (Universiti Utara Malaysia), 1997
Research interests
Hospitality services in general - sustainability in hotel, Muslim friendly hospitality services, Islamic tourism, service failure and recovery, experience management, service operations management, consumer behaviour in food and beverage
| Day | Course | Time |
|---|---|---|
| الأحد | THM1202 Lodging Operations | 08:00 - 09:40 |
| الإثنين | THM1202 Lodging Operations | 08:00 - 09:40 |
| الإثنين | THM1205 Rooms Division Operations. | 13:00 - 14:30 |
| الثلاثاء | THM1202 Lodging Operations | 08:00 - 09:40 |
| الثلاثاء | THM1205 Rooms Division Operations. | 13:00 - 14:30 |
| الأربعاء | THM1202 Lodging Operations | 08:00 - 09:40 |
| الخميس | THM1205 Rooms Division Operations. | 13:00 - 14:30 |
| الخميس | THM1205 Rooms Division Operations. | 13:00 - 14:30 |
Active participation matters: Impacts of green organizational identity on employees' voluntary green behaviors
International Journal of Hospitality Management
DOI
10.1016/j.ijhm.2025.104447
Generation Z Customers Intention to Compliment Restaurant Service Through Perceived Credibility and Need for Interaction: Mediated by Experiential Relationship Quality
Journal of Culinary Science & Technology
DOI
10.1080/15428052.2025.2517646
Unveiling the dynamics of revisit intention and word-of-mouth: an attribution theory approach to Halal-friendly hotel attributes and service encounter evaluation
Journal of Hospitality and Tourism Insights
DOI
10.1108/jhti-03-2024-0259
| Project Name | Project Description |
|---|---|
| The Contributions of Vacation to Family Relationship And Well-Being: Development of Family Vacation Structure Framework For Social Stability | The Contributions of Vacation to Family Relationship And Well-Being: Development of Family Vacation Structure Framework For Social ,Malaysia Stability Project grant received from the Ministry of Women, Family and Community Development(RM35000) |
| The Effectiveness of the Online Zakat Distribution System to Asnaf in Langkawi, Malaysia (2022-ongoing) | The Effectiveness of the Online Zakat Distribution System to Asnaf in Langkawi, Malaysia (2022-ongoing), grant received from the Islamic Zakat Institute , Universiti Utara Malaysia (RM10,000) |
| The Impact of Covid-19 and MCO on Households and Businesses | Big Scale NCIA Project Consultant for NCIA-USM-UUM Project entitled The Impact of Covid-19 and MCO on Households and Businesses, National Grant (RM500,00000) |
| Developing a Framework of Resident Support For Halal Tourism Sustainability: Post COVID-19 Dilemma | Developing a Framework of Resident Support For Halal Tourism Sustainability: Post COVID-19 Dilemma, Fundamental Research Grant Scheme National Level, 2020 (RM75,00000) Leader |
| Modelling The Impacts Of Public Expenditures In Fish For Food Security And Wellbeing Of Fishing Community In Malaysia | Modelling The Impacts Of Public Expenditures In Fish For Food Security And Wellbeing Of Fishing Community In Malaysia, Fundamental Research Grant Scheme National Level, 2020 (RM85,00000) Member |
| Challenges In Increasing Awareness On Environmental Sustainability Among The Youth: The Case Of Datai Pledge Pillar Leader | Challenges In Increasing Awareness On Environmental Sustainability Among The Youth: The Case Of Datai Pledge Pillar Leader, Case Study Grant, 2021, (RM10,00000), Member |
| Developing Food Safety Measures And Regulations For Online Takeaway Food Delivery Suppliers In Malaysia | Developing Food Safety Measures And Regulations For Online Takeaway Food Delivery Suppliers In Malaysia, Fundamental Research Grant Scheme National Level, 2020 (RM69,00000) |
| Policy Framework in Preserving the Muslim-Friendly Accommodation Industry in the State of Kedah Darul Aman,Malaysia | Policy Framework in Preserving the Muslim-Friendly Accommodation Industry in the State of Kedah Darul Aman, University Special Grant, (RM10,00000), Second Leader |
| Lets Go Perhentian: Overcoming Competition To Win Potential Customers | Lets Go Perhentian: Overcoming Competition To Win Potential Customers, Case Study Grant, 2019, (RM10,00000), Leader |
| Exploring The Factors Influencing The Non-Compliance To Shariah Standard Among The Hoteliers In Malaysia | Exploring The Factors Influencing The Non-Compliance To Shariah Standard Among The Hoteliers In Malaysia, Grant by the Islamic Tourism Centre, Ministry of Tourism, Arts and Culture Malaysia, 2018, (RM35,00000), Leader |
| The Datai Investing In People (Dip) Program: A Case Study, | The Datai Investing In People (Dip) Program: A Case Study, Case Study Grant, 2019, (RM10,00000) |
| The Food Choice Decision-Making Process Among International Students In Malaysian Universities | The Food Choice Decision-Making Process Among International Students In Malaysian Universities, University Grant, 2017 (RM10,00000) |
| Human Resource Investment In Luxury Hotels: Developing A Compensation Plan That Addresses The Issue Of High Dependence On Foreign Labors | Human Resource Investment In Luxury Hotels: Developing A Compensation Plan That Addresses The Issue Of High Dependence On Foreign Labors, Fundamental Research Grant Scheme National Level, 2017 (RM50,00000) Member |
| Developing Effective Environmental Strategies to Promote the Social Responsibility Role of Hospitality Corporates in Maintaining the KSA Environment | A research grant awarded by the University of Tabuk for 2024 session Developing Effective Environmental Strategies to Promote the Social Responsibility Role of Hospitality Corporates in Maintaining the KSA Environment |
- Policy paper for Post-COVID Tourism Policy in Malaysia: Implementation of E-Green Counter in Accommodation Premises), 2022
- Social Innovation Award (Policy paper for Muslim Friendly Accommodation) 2021
- Best Employee Award, 2021, 2019, 2014, 2012, 2011
- Best Presenter Award at the 3rd International Conference on Business, Science and Technology 2016
- Excellent Paper Award at the Fifteenth TheIIER International Conference in Bali, Indonesia, 2015
- Best Paper for Work-in-Progress submitted by a Doctoral Student at the Council of Hospitality Management Education Conference (CHME) in Glasgow, Scotland, UK, 2008
- Outstanding Student Award List (Master in International Tourism and Hospitality Management, Griffith University Gold Coast, Australia) 2003
- Best Student Advisor (female section) for 1445 academic session
- Best Student Advisor (female section) for 1446 academic session
- Awarded BRONZE MEDAL in TISSA-UUM Innovation Competition (INNOCOM). Innovation project title: Smart Service Sequence Learning Kit (SSSLK). Universiti Utara Malaysia, December 2025
- Awarded SILVER MEDAL in International Innovation Competition on Future Education (IICFE) 2025. Project title: Smart Service Sequence Learning Kit (SSSLK) – Interactive Learning Kit for Hospitality Students. In the International Innovation Competition on Future Education (IICFE) 2025, Universiti Sultan Zainal Abidin (UNISZA), Terengganu Malaysia, October 2025

College
Tourism and Hospitality College
General specialization
Tourism Management
Exact Specialty
Tourism Management
Academic degree (rank)
Doctorate
Nationality
Malaysian
Job Title
Assoc. Prof.