Resume
Study Schedule
Research And Literature
Research Projects
Awards
Experience and administrative positions
- رئيس قسم التسويق بجامعة تبوك
Qualifications
- بكالوريوس تسويق
- ماجستير تسويق
- دكتوراه في التسويق
Research interests
التسويق الالكتروني
سلوك المستهلك الرقمي
Trust me, I'm an influencer!-Causal recipes for customer trust in artificial intelligence influencers in the retail industry
Journal of Retailing and Consumer Services
DOI
10.1016/j.jretconser.2022.103242
Can AI change how guests behave? Field experimental evidence on guilt appeals and sustainable choices in hotels
International Journal of Hospitality Management
DOI
10.1016/j.ijhm.2026.104778
From blocks to bookings: How blockchain lifts customer satisfaction and hotel performance using textual analytics and panel evidence from hotels
International Journal of Hospitality Management
DOI
10.1016/j.ijhm.2026.104726
College
Faculty of Business Administration
General specialization
Marketing
Exact Specialty
Marketing and E-commerce
Academic degree (rank)
Doctorate
Nationality
SAUDI
Job Title
Assoc. Prof.