ATAUL KARIM PATWARY
Ataul Karim Patwary is an assistant professor in the College of Hospitality & Tourism, University of Tabuk, Malaysia His research interests include consumers’ behaviour, organizational behavior, green marketing, and tourism and hospitality management He has published in numerous prestigious academic journals (Ranked “Q1 in the SJR and JCR, “A in the ABDC and ABS) such as International Journal of Contemporary Hospitality Management, Journal of Hospitality and Tourism Management, Journal of Hospitality Marketing and Management, Journal of Environmental Management, Journal of Hospitality and Tourism Insights, Global Knowledge, and Memory and Communication, among others His career objective is to establish myself as a successful academic researcher, teacher, mentor, facilitator, and professional leader in the field of academia to develop and utilize world resources effectively for the enhancement of the well-being of mankind
Resume
Study Schedule
Research And Literature
Research Projects
Awards
Experience and administrative positions
- Senior Lecturer, Faculty of Hospitality, Tourism and Wellness, University Malaysia Kelantan (2021-2023)
- Head of Coordinators, Final Year Research Project for Undergraduate Students, Universiti Malaysia Kelantan (2021-2023)
- Part-time Lecturer, School of Tourism, Hospitality and Event Management, University Utara Malaysia, Malaysia, Malaysia (2019-2020)
Qualifications
- PhD in Hospitality and Tourism Management, University Utara Malaysia, Malaysia
Research interests
Tourism and Hospitality Management, Environmental Impacts on tourism and hospitality industry, green practices in hotel industry
| Day | Course | Time |
|---|---|---|
| الأحد | Technological Applications in Hospitality Industry | 08:00 - 10:00 |
Active participation matters: Impacts of green organizational identity on employees' voluntary green behaviors
International Journal of Hospitality Management
DOI
10.1016/j.ijhm.2025.104447
Antecedents of employee service innovation behaviour through the resource-based view
Anatolia-International Journal of Tourism and Hospitality Research
DOI
10.1080/13032917.2025.2600032
Anthropomorphic robotic chef in quick-service restaurants: analysis of customers’ behavioral intentions
Journal of Hospitality and Tourism Technology
DOI
10.1108/jhtt-03-2025-0180
Assessing environmental performance through environmental management initiatives, green extrinsic and intrinsic motivation, and resource commitment in Malaysian hotels
International Journal of Hospitality & Tourism Administration
DOI
10.1080/15256480.2024.2312474
Empowering pro-environmental potential among hotel employees: insights from self-determination theory
Journal of Hospitality and Tourism Insights
DOI
10.1108/jhti-10-2023-0713
Enhancing corporate competitiveness: leveraging CSR, creative self-efficacy, and behavior for competitive advantage
Discover Sustainability
DOI
10.1007/s43621-025-00824-7
Enhancing service adaptability: A moderated mediation model of workplace ostracism, robot anthropomorphism, employees' readiness to change, and performance efficacy
Journal of Hospitality and Tourism Technology
DOI
10.1108/jhtt-12-2023-0437
Exploring tourists’ ecocentric and anthropocentric attitudes towards green hotels: theory of planned behaviour and norm activation theory perspective
Asia Pacific Journal of Tourism Research
DOI
10.1080/10941665.2023.2276472
Fintech adoption and environmental performance in banks: exploring employee efficiency and green initiatives
IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT
DOI
10.1109/tem.2024.3415774
Generation Z Customers Intention to Compliment Restaurant Service Through Perceived Credibility and Need for Interaction: Mediated by Experiential Relationship Quality
Journal of Culinary Science & Technology
DOI
10.1080/15428052.2025.2517646
Glamorous green tourism: exploring the intersection of green marketing practices and tourist planned behavior in glamping tourism
Journal of Hospitality and Tourism Insights
DOI
10.1108/jhti-10-2024-1088
Green Service Innovation, Task Performance, Green Competitive Advantages in the Restaurant Industry, and the Perceived Value of Green Creativity.
Journal of Culinary Science & Technology
DOI
10.1080/15428052.2025.2481925
Green innovation for sustainable tourism development: evidence from quantile ARDL
Anatolia-International Journal of Tourism and Hospitality Research
DOI
10.1080/13032917.2025.2537835
Innovative work behaviour through entrepreneurial leadership and responsible leadership: mediated by employee role ambiguity
Anatolia-International Journal of Tourism and Hospitality Research
DOI
10.1080/13032917.2025.2553640
Measuring green performance in hotel industry through management environmental concern: Mediated by green product and process innovation
SAGE Open
DOI
10.1177/21582440241255278
Measuring sustainable business performance in Malaysian hotels: The roles of green information, green innovation strategic orientation, and digital technology implementation
International Journal of Hospitality Management
DOI
10.1016/j.ijhm.2024.103935
Psychological Safety: The Role of Motivating Language, Energies, and Customer Incivility
Howard Journal of Communications
DOI
10.1080/10646175.2025.2597282
Sustainable Leadership in the Hospitality Industry: An Integrated Approach to Green Practices
International Journal of Hospitality & Tourism Administration
DOI
10.1080/15256480.2025.2486447
Unboxing the links in understanding customer revisit intention: the role of customer love and experiential quality
Global Knowledge Memory and Communication
DOI
10.1108/gkmc-11-2023-0420
Understanding Malaysia’s perceived destination image formation through online user-generated content information qualities
Global Knowledge Memory and Communication
DOI
10.1108/gkmc-03-2024-0148
Unravelling the Nexus Between Antecedents of Customer Satisfaction and Innovative Service Acceptance in Restaurants
Journal of Culinary Science & Technology
DOI
10.1080/15428052.2024.2345311
Unveiling the dynamics of revisit intention and word-of-mouth: an attribution theory approach to Halal-friendly hotel attributes and service encounter evaluation
Journal of Hospitality and Tourism Insights
DOI
10.1108/jhti-03-2024-0259
Support for technology transfer of hotel employees in Malaysia through activity and capability orientation: mediated by emulation and leadership competency
Journal of Hospitality and Tourism Technology
DOI
10.1108/jhtt-12-2024-0834
Climate change anxiety, pro-environmental behavior, and environmental leadership in Egyptian hotels: A multi-generational cohort perspective
International Journal of Hospitality Management
DOI
10.1016/j.ijhm.2026.104678
| Project Name | Project Description |
|---|---|
| UMK Internal Research Grant, Funded by Universiti Malaysia Kelantan | Developing A Framework for Proactive Pro-Environmental Behaviour Among Hotel Employees: Moderated by Psychological Breach Contract, UMK Internal Research Grant, Funded by Universiti Malaysia Kelantan, Amount RM 5000, January 2021- December 2022 (Current Status: Requirement achieved) |
| Fundamental Research Grant Scheme (FRGS) funded by the Ministry of Higher Education Malaysia | Constructing the Decision Choice Motivators (DCMs) Model among Malaysia millennial tourists during the crisis Fundamental Research Grant Scheme (FRGS) funded by the Ministry of Higher Education Malaysia Amount: RM 155,580, September 2022- August 2024 (Current Status: In Progress) |
- Emerald Literati Award 2023 for Outstanding Paper (doi: http://dxdoiorg/101108/NBRI-06-2021-0044)

College
Tourism and Hospitality College
Exact Specialty
Hotel Management
Academic Degree
Doctorate
Nationality
Bangladeshi
Job Title
Asst. Prof