محمد فتوح محمد حويله

Academic Activities

PhD External Examiner, University of Chester (UK)

PhD External Examiner, Aberystwyth University (UK)

PhD Internal Examiner, Birmingham City University (UK)

Member of the Research Ethics Committee, Birmingham City University (UK)

Member of the British Academy of Management

Member of the Chartered Management Institute (CMI)

Ad-hoc Reviewer: International Journal of Contemporary Hospitality Management (3-star or Q1)

Ad-hoc Reviewer: Journal of Hospitality and Tourism Insight

Academic Appointments

Associate Professor 

University of Tabuk (KSA)

November 2025 – to – Current 

Senior Lecturer and Programme Leader in Business Management – 

Leading undergraduate and Postgraduate (MBA and MSc in Management) 

Birmingham Newman University (UK)

December 2024 – November 2025

Senior Lecturer in Management – Birmingham City University (UK), 07/01/2019– Nov. 2024

Supervise PhD, Master’s degree, and level 6 students (Final year undergraduate), 

Design and develop modules contents 

Design and develop formative and summative assessments 

Apply quality assurance standards 

Successfully, designed and developed an academic programme (course) and led the academic team through approval and validation processes. Please, watch https://www.youtube.com/watch?v=2YlD8CXSvyI

Act as a module/s leader

Act as an external examiner for PhD assessments (PhD Viva)

Act as an internal examiner during periodic PhD reviews 

Member of the research ethics committee 

Member of The Centre for Enterprise, Innovation and Growth (CEIG)

Member of the Centre for Applied Finance and Economics (CAFÉ)

Module leader for the following modules: Strategic Management in an International Context (online MBA); Applied Management; Strategic management; Understanding Organisation and Organisational Behaviour; Creativity and Innovation. 

Teaching the following modules: 

Level 8 PhD and DBA

Supervise PhD students.

Teaching RES 8000 (Pilot Inquiry) in the Doctorate of Business Administration programme. 

Level 7 Modules: 

Strategic Management and Leadership (MAN 7137) 

Entrepreneurship and Innovation (BUS 7091)

Strategic Management in an International Context (MAN 7117) 

Leadership Development (HRM 7052)

Enhancing Management Skills (MAN 7081)

Integrated Business 

Undergraduate Modules: 

Innovative thinking for organisational development (BUS 6066) 

Creativity and Innovation (MAN 4026)

Strategic management (MAN 6073)

Applied Management (MAN 5058)

Contemporary Global Management Issues (MAN 5057)

The Global Manager (MAN 6037)

Understanding Organisation and Organisational Behaviour (HRM 4001)

The real world of management (MAN 6006) 

Senior Academic – Sunderland University in London (UK), 01/11/2017–06/01/2019

Supervised professional doctorate, Master’s, and Level 6 students.

Managed operational activities for Level 6 programmes.

Delivered modules including:

Research Methods (Level 7)

Marketing Strategy

Introduction to Marketing

Contemporary Business Issues in a Globalised Environment

Senior Lecturer and Programme Leader – GSM London (Plymouth University Partner), 2012–2017

Supervised PhD student to completion

Acted as an internal examiner at PhD “Viva Voce”

Supervised dissertations of level 6 and level 7 students

Taught large and small groups

Designed and developed assessments

Participated in curriculum design and development

Measured and assessed students’ satisfaction and engagement (through, NSS, module questionnaire and students’ perception questionnaire, focus groups and personal interview)

Measured and assessed the performance of lecturers.

Assured the achievement of the learning outcomes in each module. 

Ensured that all the requirements of the UK quality code for higher education are being met. 

Collaborated with the quality office 

Collaborated with the marketing and students’ recruitment team

Worked in collaboration with the head of department

Wrote modules reports

 Module leadership

Participated in formulating and executing the teaching and learning strategy 

Conducted research and published research papers, book chapters, and conference presentations)

Provided pastoral care for students

Taught in the following areas: Strategic Management; Innovation and Entrepreneurship; Management; Management Information Systems; Management Principles; E-Tourism and Marketing. 

Sessional Lecturer – University of Ulster (UK), 2005–2012

Delivered lectures, seminars, and IT workshops.

Provided formative and summative feedback to students.

Taught modules including:

Creativity in Management

Service Marketing

Research Methods

Contemporary Issues in Management

Lecturer in Hospitality Management – Egypt and Saudi Arabia, 1998–2004

Minia University Egypt-Faculty of Tourism and Hotels 2002-2004

Al-andalus Institute for Technology and Um-Alqora University (Saudi Arabia) 1998-2002

Research-Related Activities

Application for Research Grants 

Applied for The Society for the Advancement of Management Studies (SAMS) and the British Academy of Management (BAM) Research and Capacity Building Grant. The value of the grant is £150,000 (unsuccessful, with excellent feedback), 2019

Research Hackathon 

5th World Research Summit for Tourism and Hospitality 13-16 December, 2019 | UCF Rosen College of Hospitality Management, Orlando, Florida, USA

Published Work 

Hawela, M., Bayraktar, O., Karabulut, A.T., Sarı, B. and Alqahtani, M.S., 2025. Advancing Sustainability in Turkish Hospitality Sector: The Interplay Between Green HRM, Eco-Friendly Behaviors, and Organizational Support. Sustainability, 17(5), p.1958.

Hawela, M.; Al-Qahtani, M. and Psychogios, A. (2023) Exploring HRM Implementations of AI in the Hospitality Organisations in the KSA. 7th World Research Summit for Hospitality and Tourism 08 - 11 December 2023 | UCF Rosen College of Hospitality Management, Orlando, Florida, USA

Hawela, M.; Al-Qahtani, M. and Bouridane, A. (2023) Exploring the developments and implementations of 3d printed food in the hospitality industry. 7th World Research Summit for Hospitality and Tourism 08 - 11 December 2023 | UCF Rosen College of Hospitality Management, Orlando, Florida, USA

Karabulut, T; Hawela, M.; Bayraktar, O. and Sarı, B. (2023) The effect of green human resource management on environmental performance in hospitality sector: Mediating role of employees’ eco-friendly behavioral and work engagement and moderating role of green organizational support. 7th World Research Summit for Hospitality and Tourism 08 - 11 December 2023 | UCF Rosen College of Hospitality Management, Orlando, Florida, USA

Phan, A. and Hawela, M. (2022) Exploring the applications of AI in HRM. British Academy of Management (BAM) Conference “Reimagining business and management as a force for good” Alliance Manchester Business School, University of Manchester 31 August – 2 September 2022 (accepted)

Hawela, M. and Hassan, I (2020) 3D printing in perineal repair: A novel high-fidelity approach. Accepted as a developmental paper in British Academy of Management (BAM) Conference

Hawela, M. and Morris, B. (2019) Managing Employees’ Knowledge in International Hotel Companies: A Retrospective Case Study of Innov@ccor. British Academy of Management (BAM) Conference “Building and Sustaining High Performance Organisations in Uncertain Times: Challenges and Opportunities”, Aston University. UK 3-5 September 2019 

Hawela, M. (2018) Co-Innovation in the Hospitality and Tourism Organisations: A Theoretical Framework. Faculty of Business, Law and Tourism Research Conference “Advancing research: innovation and impact”, University of Sunderland. UK 13/09/2018.

Hawela, M.; Hassanein, A. and Ennsra, M (2016) Exploring Co-creation Practices in the International Hospitality Organisations: A Theoretical Framework. British Academy of Management (BAM) Conference “Thriving in Turbulent Time”, Newcastle University. UK 6-8 September 2016 

Ennsra, M. and Hawela, M. (2016) An initial framework for Communication Breakdown Behaviour and its causes using a Grounded Theory Approach. British Academy of Management (BAM) Conference “Thriving in Turbulent Time”, Newcastle University. 6-8 September 2016 

Hawela, M. and Jahankhani, H. (2016) Reflection on Supporting Widening Participation Students: From feed-forward videos to scaffolding learning. FACE (Forum for Access to Continuing Education) Conference “Widening Participation in the Context of Economic and Social Change”; Queens University Belfast UK 29 June – 01 July 2016 (Poster) 

Hawela, M (2016) Examining the Online Marketing Activities of the Hotels in Minia Governorate (Egypt). Minia University International Conference “Tourism Future in the Arab Region and Middle East: Challenges and Potentials”. Minia University, Egypt 27-29 October 2016. 

Hawela, M., Hassanein A.; and Dale, C. (2013) Knowledge Management. In: A. Hassanien and C.Dale, ed. Facilities Management and Development for Hospitality, Tourism and Events. UK: CABI Publications.

Hawela, M.; Boyle, E.; Murray, A; and Connolly, M (2007) Web-Logs and Wikis:  Tools for Organizational Learning, Collaboration and Knowledge Management in International Hotel Companies. EuroCHRIE Conference “25 years of Showcasing Innovation in Education, Training and Research through Tourism, Hospitality and Events”. Leeds UK 25-27 October 2007. 

Hawela, M.; Boyle, E.; and Murray, A. (2007) Enablers of Electronic Organizational Learning in the Hospitality Industry in Ireland. 3rd Annual Conference on Tourism and Hospitality Research in Ireland ‘Working Together’. Dundalk, Ireland 12-13 June 2007. 

Hawela, M.; Boyle, E.; and Murray, A. (2007) E-Learning As A Tool For Knowledge Creation In International Hotel Companies, IN: M. Sigala, L Mich and J. Murphy, ed. 2007. Proceedings of the 14th International conference ‘Information and Communication Technologies in Tourism’, in Ljubljana, Slovenia, January, Springer Wien New York, (printed in Austria).

Pedagogy Related Publications:

Hawela, M. and Al-Habash, O. (2017) Measuring Students’ Satisfaction and Engagement with Feed-Forward Videos and Scaffolding Teaching. 6th Annual PedRIO Conference, Plymouth University; 4th April 2017. 

Hawela, M.; and Dawood (2016) Creating a Conducive Blended Learning Environment for Students: The Flipped Learning Approach. Minia Journal of Tourism and Hospitality Research Vol. 1, Issue 2.

Hawela, M. and Jahankhani, H. (2016) Reflection on Supporting Widening Participation Students: From feed-forward videos to scaffolding learning. FACE (Forum for Access to Continuing Education) Conference “Widening Participation in the Context of Economic and Social Change”; Queen's University Belfast UK 29 June – 01 July 2016 (Poster) 

BOOKS

Hawela, M. & Edwards, T. (2014) Management Principles. Pearson Education. Essex. UK (A book tailored to the module) 

Keynote Presentations in Conferences 

Hawela, M. (2013) Innovation in Utilising Free Web Technologies in Teaching and Learning: A Case Study of Weebly Integration with other Web Applications. III LSBM Teaching and Learning Conference 2013. “Unlocking the Potential: Innovation in Higher Education Teaching, Learning and Assessment”. London

Education

PhD: University of Ulster (UK, NI) – Business and Management, Dec. 2011

Thesis: E-Learning as a Tool for Organisational Learning and Knowledge Management in International Hotel Companies

The link to the PhD programme (https://www.ulster.ac.uk/faculties/ulster-university-business-school/hospitality-and-tourism-management/phd-study-at-dhtm)

MSc. (MPhil): Hotels Management, Helwan University, June 2001

  “A Study on the Staff Turnover in Fast Food Operations: comparative study between Cairo and Jeddah” 

BSc: Hotels Management (First Class), Helwan University June 1996

Higher Education Teaching Qualifications

• Senior Fellow of Advanced Higher Education Academy (UK) 2025

• Supervising Postgraduate Research (SEDA Certified), Birmingham City University, UK – Nov. 2020

• Pedagogy of E-learning (SEDA Certified), University of Ulster, UK – June 2007

• Certified E-tutor, Ulster University, UK – March 2006

• Accredited Associate Teacher in Higher Education (SEDA Certified), Ulster University, UK – June 2005