Dr. Hanene Ammar Hammami is an Assistant Professor of Marketing at the University of Tabuk, Saudi Arabia. She served as Head of the Marketing Department at the University College in Duba from November 2023 to November 2025. She holds a Ph.D. in Marketing from the Higher School of Commerce of Tunis (University of Manouba), and her research focuses on intercultural competence, ethics in international trade negotiations, cross-cultural marketing, and consumer behavior. Dr. Hammami has extensive teaching and research experience across Tunisian and Saudi higher education institutions and is actively involved in academic research, curriculum development, and quality assurance initiatives