Dr. Hela Mohsen Ghilene is an Assistant Professor in the Marketing Department. She earned her PhD in Marketing from the University of Tunis El Manar in 2019, graduating with highest honors, and previously obtained her Master’s degree in Marketing from the University of Carthage in 2013. Dr. Ghilene’s research focuses on digital marketing and consumer behavior, with particular interest in consumer interaction and marketing mechanisms within digital environments. She is actively engaged in academic research and teaching in the field of marketing in the university of Tabuk