Dr. TAREK GUENDOUZ is an Associate Professor in the Marketing Department at the University College in Duba, Tabuk University. He possesses extensive academic and teaching experience in marketing and business administration, having taught several undergraduate marketing courses. He also provides academic and mentorship to students and actively participates in quality assurance and academic accreditation initiatives, as well as various committees within the department and college. His research interests include consumer behavior, digital marketing, and marketing strategies. He has published peer-reviewed research papers and participated in conferences and workshops, demonstrating a continuous commitment to improving the educational process and preparing students for the job market.