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Marketing Professionals' Essential Skills and Career Paths

Full Accreditation Certificate for the Bachelor's Program in Marketing

Workshop of Strategies for publishing in tier journals

About

The marketing department offers a bachelor's program in marketing and a master program in digital marketing. The department aims to provide and develop academic programs in line with modern scientific developments and the requirements of the labor market. The department sets specialized courses capable of qualifying students with the best knowledge and skills in the field of marketing, which contribute to providing qualified national cadres to join the labor market.

The bachelor of marketing program has obtained full program accreditation from the Education & Training Evaluation Commission- National Center for Academic Accreditation and Assessment from April 2025 to March 2030.

Word of The Director

I am pleased to welcome the students of the Marketing Department, wishing them a distinguished and successful university life.

The Marketing Department at the Faculty of Business Administration is considered one of the distinguished departments, which started from the beginning of the establishment of the Faculty of Business Administration and has many successful societal contributions, as it contributed to the graduation of qualified national cadres for the labor market, which will have a major role in the localization of the marketing profession. The department also plays a leading role in providing academic programs, as it presented a master's degree in digital marketing, which is the first specialization in Saudi Arabia in the field of digital marketing. The department always aims to provide programs that contribute to the realization of Vision 2030 and that achieve the permanent leadership of Saudi Arabia in this vital field.

Finally, I wish all the students in the department a successful and distinguished presence in the department and an impressive academic performance to become the best supporters of achieving Vision 2030 and achieving growth and prosperity for our beloved country.

Dr. Ali Mohammed Alsuhaimi

Head of Marketing Department

Vision

A leading department in preparing distinguished educational and research cadres in the field of marketing to contribute to community service.

Mission

Department's Mission

Providing distinguished academic programs to prepare qualified cadres to meet the requirements of the labor market and distinguished contributions to scientific research, which contributes to achieving community development goals, through a supportive and advanced educational and research environment.

Bachelor of Marketing Program Mission
Preparing qualified cadres with marketing knowledge, values and skills capable of adapting to the surrounding environmental changes to meet the requirements of the labor market and conducting distinguished marketing research that contributes to serving the community, through a stimulating and supportive academic and research environment.

Master of Digital Marketing Program Mission
Preparing qualified cadres with digital marketing knowledge, values and skills that keep pace with the requirements of the digital labor market, and conducting distinguished digital marketing research and research projects, which contributes to serving the community, based on a supportive and stimulating academic and research environment.

Objectives

Department's Objectives

Graduating cadres in marketing specializations qualified to meet the requirements of the labor market
Providing and developing academic programs in line with modern scientific developments
Activating teaching strategies according to modern scientific techniques in order to achieve excellence among the department's graduates in the labor market
Creating the climate to carry out marketing research and studies in light of the requirements of the contemporary marketing environment, which contributes to solving marketing problems in society.
Reflecting the requirements of the labor market on study plans for academic programs and continuous development of them in accordance with the needs of the labor market
Developing effective communication channels that support community service with business institutions within the market

Bachelor of Marketing Program Objectives
1. Preparing specialized cadres in the field of marketing to meet the needs of the labor market
2. Providing a supportive environment for scientific research to stimulate the conduct of marketing research to contribute to community development
3. Providing a stimulating and supportive academic environment
4. Enhancing community service

Master of Digital Marketing Program Objectives
1. Qualifying specialized cadres in the field of digital marketing to meet the requirements of the digital labor market.
2. Conducting distinguished research and research projects in the field of digital marketing.
3. Creating a stimulating and supportive academic and research environment.
4. Effective contribution to community service.

Dr. Ali Mohammed Alsiehemy

Head of Marketing Department

Dr. Hassan Abdullah Alboqami

Associate Professor of Marketing

Dr. Tawfeeq Mohammed Alanazi

Professor of Marketing

Dr. Khalid Salem Alatawi

Professor of Marketing

Dr. Abdulmawgoud Abdullah Abuhamada

Professor of Marketing

Dr. Abeer Elsayed Fayed

Professor of Marketing

Dr. Mahmoud Abdulaziz Elmansi

Associate Professor of Marketing

Dr. Wail Sultan Alhakimi

Associate Professor of Marketing

Dr. Tariq Ahmed Qandouz

Associate Professor of Marketing