Head Message

Marketing is one of the important fields for all types and activities, whether industrial, commercial, or service-oriented. The significance of marketing is reflected in the fact that many professionals in the business sector engage in marketing activities, including product planning, sales, trade, promotion, electronic marketing, e-commerce, marketing research and studies, marketing consultancy and economic feasibility studies, customer service, and more.

The idea of establishing the Marketing Department arose to meet the increasing demand from male and female students wishing to study this specialization, and to fulfill the needs of business organizations for graduates specialized in this field to work in both the public and private sectors. The marketing program curriculum has been developed to include diverse courses that enable students to understand and grasp modern marketing concepts and develop practical skills in marketing and its applications. This prepares them to face the challenges of the twenty-first century and effectively deal with recent developments in the labor market in general, and the Saudi labor market in particular.

The department seeks to attract distinguished faculty members to enhance the quality of the educational process. The department’s plans and programs focus on achieving the highest standards of quality and strive to apply quality standards in fulfillment of the university’s requirements to obtain institutional accreditation.

 

Dr. Mohamed Mustafa Ahmed Hindi
Marketing Department Supervisor

Current Position
Marketing Department Supervisor

الرسالة

Mission

​Providing distinguished academic programs to prepare qualified cadres to meet the requirements of the labor market, and to prepare research and marketing studies of high quality in order to contribute to community service.

الرؤية

Vision

​A pioneering department in preparing distinguished educational and research cadres in the field of marketing to contribute to community service.

Objectives

We put our vision into action through a set of general objectives that guide our journey toward excellence. Through these objectives, we strive to achieve the highest standards of academic and research performance and community service, while fostering an inspiring educational environment and a vibrant university community.

ايقونة المؤهلات العلمية

First Objective

Presenting and developing academic programs in line with recent scientific developments and the requirements of academic accreditation.

Second Objective

Activating teaching methods and methods according to modern scientific techniques in order to achieve distinction among the department’s graduates.

ايقونة العضويات واللجان

Third Objective

Create a climate for conducting research and marketing studies in light of the requirements of the contemporary marketing environment, in a way that contributes to developing knowledge and developing society.

Fourth Objective

Development of effective communication channels that support the reciprocal relationship with business enterprises within the local and regional labor market.​

Organizational Structure

This section displays the administrative structure of the department and clarifies the hierarchy of responsibilities to ensure operational efficiency.

Organizational structure