The Marketing Unit is one of the vital units at the Research and Consulting Institute at the University of Tabuk. It plays a key role in highlighting the Institute’s institutional identity, marketing its services and programs, and strengthening its presence among government entities, private sector organizations, and the community.

The Unit prepares and implements marketing and institutional communication plans in accordance with an integrated strategic vision, based on analyzing the current situation and anticipating future opportunities, in a manner that supports the achievement of the Institute’s objectives.

The Unit is also responsible for studying the needs of the target groups benefiting from the Institute’s services and programs and transforming them into marketable educational and training products that align with labor market requirements. It undertakes the marketing of the Institute’s consulting, training, and research services both internally and externally, enhances partnerships with government and private entities, and coordinates the implementation of projects in accordance with approved regulations.

The Unit supervises the management of the Institute’s approved media channels and prepares and implements public relations plans and external communication strategies, thereby enhancing the positive image of the Institute. It also manages and follows up on the Institute’s publications and newsletters, ensuring the quality of content and its consistency with the institutional identity.

The Unit contributes to providing senior management with information and media materials related to the Institute’s various activities, after approval, in support of decision-making. It is also committed to preparing periodic and annual reports that document the Institute’s marketing achievements and measure the impact of implemented campaigns and activities, thereby supporting continuous improvement.

Furthermore, the Unit utilizes digital marketing tools and modern electronic platforms to enhance outreach to beneficiaries and increase engagement with the Institute’s services and programs. It also contributes to building marketing databases and analyzing performance indicators, supporting the improvement of marketing campaign efficiency and maximizing institutional returns.