Launch of PhD in Business Administration program

PhD in Business Administration program

The PhD in Business Administration is an advanced academic program designed to prepare thought leaders and researchers specializing in business administration and marketing. It combines strong theoretical foundations with practical application and is built on advanced research methodologies under the supervision of distinguished academics with extensive expertise.

The program allows students to specialize in one of the various fields of business administration or in a marketing specialization, helping them develop advanced research and professional expertise. It aims to graduate professionals capable of advancing managerial and marketing knowledge, making strategic decisions, and leading organizations in dynamic and competitive environments. The program also supports institutional innovation, sustainable economic development, and the application of research to address societal and developmental challenges.

Program Highlights

• The first program of its kind in the Northern Region.
• Unique specialization tracks in business administration or marketing based on students' interests.
• Outstanding academic supervision by experienced faculty with strong research and practical expertise.
• Opportunities to conduct advanced research addressing contemporary business and marketing issues.
• A modern academic and research environment that develops strategic thinking, analytical, and decision-making skills.